We thought: "What is art - distant images and imagination?
Rather, vivid images built on fantasy and reality. The most popular street art is portraits. Isn't that contemporary art?"
That's why we decided to go with human emotions and created a contemporary art image.
The idea was inspired by the founders' suggestions to inspire the brand with French charm: Paris, elegance, famous artists. We adopted the idea of personifying the brand, creating the creation of a sophisticated French artist. Each letter of the name hints that this brand is for creative hedonists.
In order not to distract from the products, we developed a simple, anthropometric, effective design that succinctly corresponds to the designation and distinguishes the product from other paint packages. We used a black and white color scheme to contrast with saturated colors and chose an emphasizing elegant brand color.