No sugar - no problem!

FOR WHOM?

FitCake Ursynow

WHAT WAS THE TASK?

Redesigning the website to be more engaging and user-friendly, while clearly communicating the brand's unique selling proposition - a harmonious combination of sweetness and health.

AND WHAT WE'VE DONE?

We started with the question: "What is the FitCake Ursinów cafe? Just another bakery, or a place that provides a unique opportunity for health-conscious people who don't want to give up taste, to enjoy healthy sweets?"
Definitely the last one.

We wanted the website to convey the brand's commitment to creating delicious, but healthy cakes.
To avoid detracting from the products, we developed a clean, intuitive design that makes it easy for customers to find what they're looking for, and easy and clear for online ordering. We used a color scheme that is lively and healthy.

HARAZDO

Creative Director — Vlad Tarabarov
Graphic i Web Design — Daniil Lentiuhov

Motion - Liza Mykytenko

Fit Cake ursynow

Team of Fit Cake Ursynow