We started with the question: "What is the FitCake Ursinów cafe? Just another bakery, or a place that provides a unique opportunity for health-conscious people who don't want to give up taste, to enjoy healthy sweets?"
Definitely the last one.
We wanted the website to convey the brand's commitment to creating delicious, but healthy cakes.
To avoid detracting from the products, we developed a clean, intuitive design that makes it easy for customers to find what they're looking for, and easy and clear for online ordering. We used a color scheme that is lively and healthy.