In any art form, the most important element is the detail.
The creative craft that we do is impossible without painstaking detail work.
That's why 90% of what we come up with, we make ourselves.
By working carefully on the details, our creations acquire a unique character and individual style.
Advertising always pursues one goal.
To achieve this goal - we create stories.
No one likes to watch advertising. Everyone watches only what they like. And only sometimes is it advertising.
Sometimes a great idea can hide in a simple, small and most obvious truth.
The main thing is to find it first.
All of our creative ideas are born from the behavior of ordinary people and their daily life.
This is the only way to create projects that can change a brand.
For a brand to become iconic, it must become as simple as a conversation between two friends. And for this, first of all, the strategy is responsible.... and our strategy department.